Know what your marketing is doing.
Get a clear view of your enquiries, ad spend and the work coming through. We explain the numbers and recommend what to do next.
Reporting included at every level.
Enquiry
Where did it come from?
Quote
Did a quote go out?
Job
What was the outcome?
Are we bringing in the work you want?
Based on the tracking and job details available.
The numbers, and
what to do with them.
We bring the relevant activity together, explain what it means and flag anything the data can’t tell us. Your feedback about job quality helps us decide where to focus.
See how enquiries are trackedThe enquiries coming in
Look at the services and areas people are asking about, where enquiries came from and what happened after they got in touch.
The marketing behind them
Review website activity, SEO progress and any Google or Meta campaigns we manage. For ads, we look at spend and the enquiries we can track, including cost per enquiry.
What we recommend next
A clearer service page, a change to ad targeting or a better follow-up. We explain the reason for each recommendation and agree the priorities with you.
A regular review
of what matters.
Every level includes reporting and a recommended next step. The review schedule follows your plan.
- Level 1
- Monthly summary
- Level 2
- Monthly review call
- Level 3
- As scoped
What will my report cover?
The website and CRM measures we agree with you, plus the SEO and advertising channels we manage. If you aren’t running ads, we focus on the website, enquiries and follow-up activity relevant to your business.
Can you tell me exactly where every job came from?
Not always. Calls, offline conversations, privacy choices and missing records can leave gaps. We show the sources we can track and explain what remains unknown, rather than assigning every job to a channel.
Can you report on revenue and return on ad spend?
Where reliable job values and outcomes are available, we can include them. A job management integration can help bring those details into your reporting; we check compatibility and scope the connection separately. We distinguish confirmed figures from estimates and explain any tracking gaps.
What do you need from me?
Keep enquiry outcomes up to date and let us know which jobs were a good fit. We agree who records quotes, won or lost work and job values. If those details live in another system, we check how they can be shared before promising connected reporting.